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ホーム > Rakuten Direct プレスリリース > Kenko.com establishes joint venture company and opens e-commerce site in mainland China together with a Chinese drugstore chain

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Kenko.com, Inc. (CEO: Genri Goto, URL: http://www.kenko.com), a Japanese e-commerce company that sells nutritional supplements, pharmaceutical products, and many other items via the Internet, established the joint venture company LBX UCOM Co., Ltd. together with the major Chinese drugstore chain LBX Pharmacy Chain Co., Ltd. (President: Xie Zilong), and on August 24, 2012, the new company opened an Internet shopping site known as IBALE (URL:http://www.ibale.com ).

IBALE is an e-commerce site selling Chinese and Japanese health-related products to the Chinese market. Deploying the e-commerce knowhow and operation efficiency cultivated by Kenko.com and utilizing the brand image and on-line retail licenses (for pharmaceutical products, etc.) of the LBX Pharmacy Chain, the goal is to create a highly convenient site where people can buy all the health products of both China and Japan including pharmaceuticals.

Inheriting Kenko.com’s long-tail philosophy, the new company will enrich the site’s product lines via the direct import of high-quality Japanese products, and it also plans to engage in wholesales business centered on Japanese products to the Chinese market.


■IBALE e-commerce site profile
Site name: IBALE
URL: http://www.ibale.com
Service start date: August 24, 2012
Products handled: 3,000-5,000 health-related products of China and Japan
(Pharmaceuticals, Chinese herbal medicine, nutritional supplements, food, cosmetics, other beauty products, everyday items, etc.)

■Joint venture company profile
Name: LBX UCOM Co., Ltd.
Representative: Hicks Feng, President
Location: Hangzhou, Zhejiang Province, China (shipping center on site)
Business: E-commerce business in China/Wholesale sales to Chinese retailers of products centered onJapanese health-related products
Capital: 12 million yuan
Founded: January 12, 2012
Capital contribution: LBX Pharmacy Chain Co., Ltd. 55%, Kenko.com, Inc. 45%

■LBX Pharmacy Chain Co., Ltd. profile
Name: LBX Pharmacy Chain Co., Ltd.
Representative: Xie Zilong, President
Location: Hunan Province
Business: Drugstore chain in China (540 stores)
Capital: 200 million yuan
Founded: October 2001


Kenko.com, Inc. profile (http://www.kenko.com)
Kenko.com, Inc. has been operating the Kenko.com e-commerce site selling health-related products since May 2000, with its SKUs totaling more than 180,000 (as of September 2012). It was listed on the Tokyo Stock Exchange Mothers Section in June 2004.

Inquiries: Kenko.com, Inc. Public Relations Office
Tel: 03-3584-4138 E-mail: pr@kenko.com